Revenue Growth Management: How to capture hidden value in FMCG and Retail - Formato Tapa blanda
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| 15 | Q21.86 |
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| 24 | Q14.30 |
| 36 | Q9.62 |
| 48 | Q7.28 |
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| 6 (Sin recargo) | Q50.83 |
| 10 (Sin recargo) | Q30.50 |
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| 24 | Q13.69 |
| 36 | Q9.43 |
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| 10 | Q32.71 |
| 12 | Q27.45 |
| 18 | Q18.98 |
| 24 | Q14.30 |
| 36 | Q9.57 |
| Cuotas | Monto |
| 3 (Sin recargo) | Q101.67 |
| 6 (Sin recargo) | Q50.83 |
| 10 (Sin recargo) | Q30.50 |
| 12 (Sin recargo) | Q25.42 |
| 15 (Sin recargo) | Q20.33 |
| 18 (Sin recargo) | Q16.94 |
| 24 | Q13.60 |
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| 3 (Sin recargo) | Q101.67 |
| 6 | Q53.63 |
| 10 | Q32.33 |
| 12 | Q27.20 |
| 15 | Q22.06 |
| 18 | Q18.72 |
| Cuotas | Monto |
| 2 (Sin recargo) | Q152.50 |
| 3 (Sin recargo) | Q101.67 |
| 6 | Q53.63 |
| 10 | Q32.33 |
| 12 | Q27.20 |
| 15 | Q22.06 |
| 18 | Q18.72 |
| 24 | Q14.30 |
| 36 | Q9.57 |
| 48 | Q7.21 |
| Cuotas | Monto |
| 3 (Sin recargo) | Q101.67 |
| 6 (Sin recargo) | Q50.83 |
| 10 (Sin recargo) | Q30.50 |
| 12 (Sin recargo) | Q25.42 |
| 15 | Q21.55 |
| 18 | Q18.13 |
| 24 | Q13.98 |
| 36 | Q9.66 |
| 48 | Q7.12 |
| Cuotas | Monto |
| 3 (Sin recargo) | Q101.67 |
| 6 | Q53.63 |
| 10 | Q32.33 |
| 12 | Q27.20 |
| 15 | Q22.06 |
| 18 | Q18.72 |
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- Unlock the Hidden Value in FMCG and Retail with Revenue Growth Management (RGM) This book is a must read. Revenue Growth Management is a strategic imperative and this book provides the knowledge to secure a lasting competitive advantage."—Peter Brabeck-Letmathe, Former Group CEO & President, Nestlé; President, World Economic Forum Most FMCG and retail companies are leaking profit in plain sight. Promotions that fail to break even. Trade terms that drain resources. Pricing strategies that collapse under pressure. The numbers are staggering: in some businesses, 80% of promotions don’t deliver incremental sales at all.This book shows you how to stop the leaks and capture hidden value.Drawing on more than two decades of field experience, Jelle de Jong and Danilo Zatta reveal how the smartest companies use Revenue Growth Management to transform noise into clarity and volume into profit. Packed with real case studies from global leaders like Coca-Cola, Nestlé, Unilever, P&G, and Ferrero, this is not a consultant’s report, it’s a playbook tested in the real world.You’ll discover how to:Price with precision: Design pack-price architectures that unlock growth instead of cluttering shelves.Make promotions pay back: Move beyond discounts to create lasting brand value.Master trading terms: Turn both modern and traditional trade into engines of profitable growth.Organize for success: Build the routines, roles, and systems that embed RGM across your business.Harness AI: Understand how data and algorithms are reshaping pricing, promotion, and execution. Endorsements from industry leaders:"This is the book that lifts RGM from a specialist tool to a boardroom imperative." —Prof. John Pollaers OAM, Former CEO Foster’s Group & Former CEO Pacific Brands"I personally believe that in the consumer goods industry Revenue Growth Management is undervalued. This book is therefore essential reading in that respect." —Luca Garavoglia, Chairman, Campari Group“An essential roadmap for CEOs and senior leaders who want to turn Revenue Growth Management from a buzzword into a true competitive advantage.” —Marco Pesaresi, GM & Board Member, Ferrarelle“Danilo and Jelle distil complex concepts into clear, actionable guidance. Just read, absorb, and apply.” —Dave Jackson, Head of RGM, Ferrero“A guide that opens up with extreme clarity on many practical, organizational, and tactical problems.” —Niccolò Branca, President & CEO, Branca Group“Revenue Growth Management is at the core of every successful CPG company. This book arms your team with the fundamentals to build a future-fit business.” —Adrián Marín, Global RGM Capability Manager, Unilever Written in an honest, conversational style, Revenue Growth Management: How to Capture Hidden Value in FMCG and Retail is designed for executives, managers, and commercial leaders who want progress, not theory. Whether you’re a sales director, category lead, or finance partner, this book will help you turn strategy into action and complexity into clarity.
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Información del producto
| PID | OWIyZWVmYT |
| Número de modelo | B0G3521GNZ |
| Garantía | 7 días sujeto a las políticas de Tienda Mundial |
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