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Cuando nos enamoramos el mundo es brillante y colorido, ella o él son lo máximo, poseen las más grandes virtudes, son hermosos, ¡perfectos! Pero qué pasa cuando ella o él deciden terminar la relación sin tomar en cuenta nuestros sentimientos: todo se vuelve dolor, tristeza, oscuridad# ¿Qué fue de tan inmenso amor? ¿A dónde volaron las mariposas que sentíamos en el estómago? ¿Por qué me han roto el corazón? Lo cierto es que ni tenías mariposas en el estómago -quizá algunos bichos sí-, ni te rompen nada: sólo ocurre que tu cerebro responde a las emociones y a los hechos de formas diversas, un mágico coctel de oxitocina, adrenalina, dopamina, endorfinas, y demás cosa fina, arman tremenda fiesta en tu cabeza. En este libro cautivante, el doctor Eduardo Calixto explica con gran claridad el papel del cerebro cuando nos enamoramos, sentimos un deseo sexual, experimentamos celos o la nostalgia se apodera de nosotros si terminamos una relación que nos hacía felices. A partir de numerosas historias de vida, testimonios divertidísimos, trágicos, conmovedores, incluso del más puro terror, el doctor Calixto revela diferentes tipos de personalidades en las relaciones: los manipuladores, los violentos pasivos, los mentirosos compulsivos, los codependientes, los infieles. En sus palabras, la compleja terminología de la neurociencia se vuelve accesible y fácil.Eduardo Calixto González nació en la Ciudad de México en 1969, es médico cirujano y doctor en Neurociencias por la UNAM, realizó su posdoctorado en Fisiología Cerebral en la Universidad de Pittsburgh, Estados Unidos. Es miembro del Sistema Nacional de Investigadores del CONACYT, investigador y jefe del Departamento de Neurobiología del Instituto Nacional de Psiquiatría "Ramón de la Fuente Muñiz", de la Secretaría de Salud, además de docente de las facultades de Medicina y Psicología de la UNAM y miembro activo de la Society for Neuroscience y de la Sociedad Mexicana de Ciencias Fisiológicas. Estudia los procesos neuronales, así como la recuperación funcional neuronal en el cerebro ante daños cerebrales por traumatismos o cambios metabólicos. Es autor de 23 publicaciones científicas en revistas internacionales especializadas en Neurociencias y de los libros Neurotuits y Un clavado a tu cerebro (Aguilar, 2017). @ecalixto

 

Por qué sientes celos, ansiedad, angustia? ¿Sabías que existen áreas cerebrales de la fidelidad? ¿Sabes qué le sucede a tu cerebro cuando te enamoras? ¿Sabías que algunas neuronas sí pueden regenerarse? Eduardo Calixto, colaborador de Martha Debayle en W Radio y destacado experto en Neurociencias, te explica de manera clara y práctica el funcionamiento de tu cerebro y su papel en tu vida diaria.El destacado médico cirujano y doctor en Neurociencias, Eduardo Calixto, ofrece en estas páginas un recorrido por las funciones de tu cerebro y te explica de la manera más sencilla, clara y divertida, la importancia del amor en el cerebro, la fisiología sexual, en qué consiste la celotipia y la experiencia musical en el cerebro, entre muchos temas más, apasionantes, reveladores, que te permitirán conocerte más y entender aspectos de tus sensaciones que jamás habías imaginado. Además, te comparte los 10 elementos básicos para una mejor memoria, el decálogo cotidiano para hacer más inteligente a nuestro cerebro, así como una serie de mitos sobre éste, y recomendaciones para tener un mejor cerebro. Un clavado a tu cerebro es la respuesta científica que detalla las relaciones entre hormonas, conducta y cerebro, explica qué características le gustan a los hombres de las mujeres y cuáles las atraen a ellas de los hombres, qué procesos se dan para que el ser humano sienta envidia, desprecio o enojo y cómo reacciona el cerebro ante el estrés, el temor y la alegría. Si de verdad quieres conocerte más y profundamente, qué esperas: ¡Sólo échate con este libro un clavado a tu cerebro!Eduardo Calixto González nació en la Ciudad de México en 1969, es médico cirujano y doctor en Neurociencias por la UNAM, realizó su posdoctorado en Fisiología Cerebral en la Universidad de Pittsburgh, Estados Unidos. Es miembro del Sistema Nacional de Investigadores del CONACYT, investigador y jefe del Departamento de Neurobiología del Instituto Nacional de Psiquiatría "Ramón de la Fuente Muñiz", de la Secretaría de Salud, además de docente de las facultades de Medicina y Psicología de la UNAM y miembro activo de la Society for Neuroscience y de la Sociedad Mexicana de Ciencias Fisiológicas. Estudia los procesos neuronales, así como la recuperación funcional neuronal en el cerebro ante daños cerebrales por traumatismos o cambios metabólicos. Es autor de 23 publicaciones científicas en revistas internacionales especializadas en Neurociencias y de los libros Neurotuits y Un clavado a tu cerebro (Aguilar, 2017). @ecalixto

 

Opiniones editoriales:Opinión:"[A] wise and inspiring autobiography--Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes."-- San Francisco Chronicle"It's a story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there.  And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns."-- Sam Walton"Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."-- Detroit Free Press"A sure-fire all-American success story."-- The New York Times Book Opinión:From the Publisher"Wise and inspiring autobiography... Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes." -- San Francisco Chronicle. It's a story about entrepreneur, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns. Sam Walton. Meet a genuine American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who turned a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, Sam never lost the common touch. Here, finally, Sam Walton tells his extraordinary story in his won inimitable words. Genuinely modest, but always sure of his ambitious and achievements, Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream. "Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease." -- Detroit Free Press.From the Inside Flapne American folk hero cut from the homespun cloth of America's heartland: Sam Walton, who parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world.  The undisputed merchant king of the late twentieth century, Sam never lost the common touch.  Here, finally, inimitable words.  Genuinely modest, but always sure if his ambitions and achievements.  Sam shares his thinking in a candid, straight-from-the-shoulder style. In a story rich with anecdotes and the "rules of the road" of both Main Street and Wall Street, Sam Walton chronicles the inspiration, heart, and optimism that propelled him to lasso the American Dream.From the Back CoverHere is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease." -- Detroit Free Press. "Wise and inspiring autobiography... Walton tells his quietly fantastic story with conviction and makes no bones about his mistakes." -- San Francisco Chronicle.Sobre el autor:Sam Walton was an American businessman and entrepreneur, best known for founding the retailers Walmart and Sam's Club.John Huey served as editor-in-chief of Time Inc until 2012. The former editor of The Wall Street Journal/Europe and founding editor of Southpoint magazine, he has long reported on the business world and has profiled many of its leading personalities.

 

Número de paginas: : 416 páginas Editor: Back Bay Books; Edición: Reprint (12 de agosto de 2014)ISBN-10: 0316219282 ISBN13: 978-0316219280 Peso: 12 oz.

 

Jobs retired at the end of August and died about six weeks later. Now, just weeks after his death, you can open the book that bears his name and read about his youth, his promise, and his relentless press to succeed. But the initial sadness in starting the book is soon replaced by something else, which is the intensity of the read--mirroring the intensity of Jobs’s focus and vision for his products. Few in history have transformed their time like Steve Jobs, and one could argue that he stands with the Fords, Edisons, and Gutenbergs of the world. This is a timely and complete portrait that pulls no punches and gives insight into a man whose contradictions were in many ways his greatest strength. Was it difficult for you to cut through the RDF and get beneath the narrative that he created? How did you do it? Isaacson: Andy Hertzfeld, who worked with Steve on the original Macintosh team, said that even if you were aware of his Reality Distortion Field, you still got caught up in it. But that is why Steve was so successful: He willfully bent reality so that you became convinced you could do the impossible, so you did. I never felt he was intentionally misleading me, but I did try to check every story. I did more than a hundred interviews. And he urged me not just to hear his version, but to interview as many people as possible. It was one of his many odd contradictions: He could distort reality, yet he was also brutally honest most of the time. He impressed upon me the value of honesty, rather than trying to whitewash things. Q: How were the interviews with Jobs conducted? Did you ask lots of questions, or did he just talk? Isaacson: I asked very few questions. We would take long walks or drives, or sit in his garden, and I would raise a topic and let him expound on it. Even during the more formal sessions in his living room, I would just sit quietly and listen. He loved to tell stories, and he would get very emotional, especially when talking about people in his life whom he admired or disdained. Q: He was a powerful man who could hold a grudge. Was it easy to get others to talk about Jobs willingly? Were they afraid to talk? Isaacson: Everyone was eager to talk about Steve. They all had stories to tell, and they loved to tell them. Even those who told me about his rough manner put it in the context of how inspiring he could be. Q: Jobs embraced the counterculture and Buddhism. Yet he was a billionaire businessman with his own jet. In what way did Jobs' contradictions contribute to his success? Isaacson: Steve was filled with contradictions. He was a counterculture rebel who became a billionaire. He eschewed material objects yet made objects of desire. He talked, at times, about how he wrestled with these contradictions. His counterculture background combined with his love of electronics and business was key to the products he created. They combined artistry and technology. Q: Jobs could be notoriously difficult. Did you wind up liking him in the end? Isaacson: Yes, I liked him and was inspired by him. But I knew he could be unkind and rough. These things can go together. When my book first came out, some people skimmed it quickly and cherry-picked the examples of his being rude to people. But that was only half the story. Fortunately, as people read the whole book, they saw the theme of the narrative: He could be petulant and rough, but this was driven by his passion and pursuit of perfection. He liked people to stand up to him, and he said that brutal honesty was required to be part of his team. And the teams he built became extremely loyal and inspired. Q: Do you believe he was a genius? Isaacson: He was a genius at connecting art to technology, of making leaps based on intuition and imagination. He knew how to make emotional connections with those around him and with his customers. Q: Did he have regrets? Isaacson: He had some regrets, which he expressed in his interviews. For example, he said that he did not handle well the pregnancy of his first girlfriend. But he was deeply satisfied by the creativity he ingrained at Apple and the loyalty of both his close colleagues and his family. Q: What do you think is his legacy? Isaacson: His legacy is transforming seven industries: personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores. His legacy is creating what became the most valuable company on earth, one that stood at the intersection of the humanities and technology, and is the company most likely still to be doing that a generation from now. His legacy, as he said in his "Think Different" ad, was reminding us that the people who are crazy enough to think they can change the world are the ones who do. Photo credit: Patrice Gilbert PhotographySobre el autor:Walter Isaacson, University Professor of History at Tulane, has been CEO of the Aspen Institute, chairman of CNN, and editor of Time magazine. He is the author of Leonardo da Vinci; The Innovators; Steve Jobs; Einstein: His Life and Universe; Benjamin Franklin: An American Life; and Kissinger: A Biography, and the coauthor of The Wise Men: Six Friends and the World They Made. Facebook: Walter Isaacson, Twitter: @WalterIsaacson

 

Número de paginas: : 544 páginas Editor: Currency; Edición: Reprint (17 de septiembre de 2013)ISBN-10: 0307719227 ISBN13: 978-0307719225 Peso: 14.9 oz.

 

PaperbackISBN-10: 9780753541647 ISBN13: 978-0753541647 Peso: 5.6 oz.

 

ISBN-10: 0399592091 ISBN13: 978-0399592096 Peso: 1.1 lb.

 

Editor: Portfolio; Edición: First Edition (3 de octubre de 2017)ISBN-10: 0735213658 ISBN13: 978-0735213654 Peso: 1.1 lb.

 

Opiniones editoriales:Opinión:“I’d recommend John’s book for anyone interested in becoming a better manager.” —Bill Gates“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world.” —Reid Hoffman, cofounder of LinkedIn and author of The Start-up of You “Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.”  —Jim Collins, author of Good to Great   “John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. Measure What Matters shows how any organization or team can aim high, move fast, and excel.” —Sheryl Sandberg, Facebook COO and founder of LeanIn.org and OptionB.org   “In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size.” —Walter Isaacson, author of Steve Jobs and Leonardo da Vinci   “I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.” —Anne Wojcicki, founder and CEO of 23andMe   “John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization.” —Former Vice President Al Gore   “Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.” —Gordon Moore, cofounder of Intel   “Measure What Matters will transform your approach to setting goals for yourself and your organization.  John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.”  —Mellody Hobson, president of Ariel Investments   “John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.” —Jonathan Levin, dean of Stanford Graduate School of Business   “Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.”  —John Chambers, executive chairman of Cisco   “In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.” —Diane Greene, CEO of Google CloudSobre el autor:John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins. He's passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.