Planificación y Pronósticos

Este libro, éxito de ventas a nivel mundial, desafía todo lo que creías saber sobre los requisitos imprescindibles para tener éxito en tus negocios. Actualizado con nuevo contenido, La estrategia del océano azul sostiene que la competencia encarnizada queda reducida a un océano ensangrentado de rivales que luchan por unos beneficios cada vez más pequeños. Basado en un estudio de 150 estrategias (que cubre más de 100 años a través de 30 sectores empresariales), los autores muestran que el éxito duradero no tiene su origen en las batallas libradas con los competidores sino en la creación de "océanos azules" -nuevos espacios de mercado sin explotar que están maduros para el crecimiento.

Después de más de diez años del éxito mundial de "La estrategia del océano azul", con más de 4 millones de ejemplares vendidos y traducido a 44 idiomas, llega la esperada continuación del libro que ha marcado un antes y un después en la estrategia de empresas y emprendedores de todo el mundo. En "La transición al océano azul" los autores nos muestran como ir más allá de la competencia con otras empresas. Basándose en ejemplos y experiencias reunidas durante más de diez años de aplicar "la estrategia del océano azul" en distintas empresas de todo el mundo, ahora nos enseñan de forma práctica cómo escapar de los mares rojos y adentrarnos en los azules.

Opiniones editoriales:Opinión:“I’d recommend John’s book for anyone interested in becoming a better manager.” —Bill Gates“Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world.” —Reid Hoffman, cofounder of LinkedIn and author of The Start-up of You “Measure What Matters deserves to be fully embraced by every person responsible for performance, in any walk of life. John Doerr makes Andy Grove a mentor to us all. If every team, leader, and individual applied OKRs with rigor and imagination, all sectors of society could see an exponential increase in productivity and innovation.” —Jim Collins, author of Good to Great “John Doerr has taught a generation of entrepreneurs and philanthropists that execution is everything. Measure What Matters shows how any organization or team can aim high, move fast, and excel.” —Sheryl Sandberg, Facebook COO and founder of LeanIn.org and OptionB.org “In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colorful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organizations of any size.” —Walter Isaacson, author of Steve Jobs and Leonardo da Vinci “I’m a big believer in John Doerr’s simple yet effective OKR system—I’ve seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success.” —Anne Wojcicki, founder and CEO of 23andMe “John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization.” —Former Vice President Al Gore “Measure What Matters takes you behind the scenes for the creation of Intel’s powerful OKR system—one of Andy Grove’s finest legacies.” —Gordon Moore, cofounder of Intel “Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment.” —Mellody Hobson, president of Ariel Investments “John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organizations and motivate high performance.” —Jonathan Levin, dean of Stanford Graduate School of Business “Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable, and effective team. It encourages the kind of big, bold bets that can transform an organization.” —John Chambers, executive chairman of Cisco “In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution.” —Diane Greene, CEO of Google CloudSobre el autor:John Doerr is an engineer, acclaimed venture capitalist, and the chairman of Kleiner Perkins. He's passionate about encouraging leaders to reimagine the future, from transforming healthcare to advancing applications of machine learning. Outside of Kleiner Perkins, John works with social entrepreneurs for change in public education, the climate crisis, and global poverty. John serves on the board of the Obama Foundation and ONE.org.