Console Wars: Sega, Nintendo y la batalla que definió una generación
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- A BEST BOOK OF THE YEAR: NPR, Slate, Publishers Weekly, Goodreads
- Following the success of The Accidental Billionaires and Moneyball comes Console Wars—a mesmerizing, behind-the-scenes business thriller that chronicles how Sega, a small, scrappy gaming company led by an unlikely visionary and a team of rebels, took on the juggernaut Nintendo and revolutionized the video game industry.
- In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about videogames and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.
- The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.
- Based on over two hundred interviews with former Sega and Nintendo employees, Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It’s the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.
Información del producto
- PID MWNiZGI4Yz
- Número de modelo 978-0062276704
- Garantía Producto incluye garantía de Tienda Mundial
- UPC 9780062276704
- ISBN 978-0062276704
Descripción del producto
Número de paginas: : 576 páginas
Editor: Dey Street Books; Edición: Reprint (2 de junio de 2015)
ISBN-10: 0062276700
ISBN13: 978-0062276704
Peso: 1.4 lb.
Editor: Dey Street Books; Edición: Reprint (2 de junio de 2015)
ISBN-10: 0062276700
ISBN13: 978-0062276704
Peso: 1.4 lb.